Huawei’s new P30 campaign created by Republic of Communications features Anna Puu, a Finnish top artist.
HUAWEI TRUSTS IN LOCAL MARKETING
Collaboration with Anna Puu is a natural step for Huawei in Finland. Previously Huawei and its sub-brand Honor have featured such artists and athletes as Jenni Vartiainen, Antti Tuisku, Sanni, Juha-Matti Aaltonen, Makwan Amirkhani, and Vesta in their campaigns.
The campaign reached its high point at the P30 series launch event arranged in Helsinki Music Centre, where Anna Puu performed acoustic versions of her songs to an audience of selected guests. The guests had the opportunity to capture the performance with the new P30 Pro.
‒ For me, photography is capturing the most important moments, and the P30 Pro is more practical and more beautiful than a traditional camera, says Anna Puu.
‒ It was easy to identify with the shiny, crystal look of the campaign. Technology doesn’t have to be colorless and boring.
Huawei Consumer Business Group’s Marketing and Communications Director Elina Takala explains that Anna Puu was chosen for her charisma and easily approachable personality.
‒ She embodies the strong belief in one’s dreams and the dedication to achieve them. We wish to show this belief in one’s potential also at Huawei, where technology makes even more things possible in our lives. We’re proud and happy to collaborate with Anna in this local campaign, Takala says.